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Is Your Failure to Secure Digital Real Estate Leaving You Exposed?

The term digital real estate refers to the domain names, social media handles or other markers that stake out a space on the Internet as being yours. Digital real estate can take many forms, from a free service such as a Twitter account, to highly regulated and sometimes, costly domains. All digital real estate provides [...]

Google’s Message to Bloggers: Be transparent when reviewing free products

 Are you a blogger, who receives free products or services to review online? Then pay close attention because Google recently published a set of guidelines (Guidelines) for you to follow. Not sure if you are in Google’s sights? Here are just a few examples of the type of situations that are bound to capture Google’s [...]

Online Reviews – What You Need To Know

Online Reviews – What You Need To Know Almost every commercial interaction now comes with a request from the provider requesting a testimonial. Often these testimonials are published online across a variety of channels – from review websites such as TripAdvisor and Google to social media platforms. What many businesses and brands may not be [...]

Will Your Website Put You In Legal Hot Water? There’s A Quick, Easy Way To Find Out.

The Internet juggernaut has taken over and the stampede is on. New, online businesses are being created in high volume, and existing businesses are establishing online presences in numbers not thought possible only a decade ago. But, as is the case with all stampedes, there is bound to be a little chaos and some unintended [...]

4 Hot Tips for Using Periscope without breaking the Law

Do you like to incorporate exciting new tech, like video streaming Apps, into the media mix for your business? Then wait! You need to read this article first. Sharing video content in a live setting is no new phenomenon. For years, television and online broadcasters have provided viewers with access to live content, broadcast directly [...]

Disclosure Requirements for Bloggers and Internet Advertisers: A lesson from Australia Post

In the lead up to the Christmas just passed, Australia Post boosted its advertising by paying popular local Instagram users to promote Australia Post products. Unfortunately for the postal service, the Instagram “Influencers” it engaged failed to disclose the fact they were receiving payment for their posts. As a result, Australia Post now appears to [...]

Unproven Facebook Allegation Constitutes an Action in Defamation

A West Australian court has recently ordered a woman to pay damages to her estranged husband for a defamatory post made on her Facebook page last year. Ms Robyn Greeuw declared via her own Facebook page that Mr Miro Dabrowski had abused her for a number of years during their relationship. Specifically, the post stated [...]

Downloadable Apps and Privacy Permissions

The proliferation of downloadable apps and their privacy policies has been in the spotlight of late. Most infamously, Facebook received short-lived public ridicule over the recently released update for its Messenger app. The furore surrounds the privacy terms, which request permission to access and use voice recording, camera and internet functions without first notifying the [...]

Who Owns Your Social Media Contacts – You Or Your Employer?

LinkedIn and Twitter have become key networking and marketing tools for savvy companies and professionals alike. The main advantages of having a large network of social media connections are engagement with prospective customers and clients, attraction of new business and projection of an innovative image. So perhaps unsurprisingly, many professionals are now encouraged to use [...]

Who Owns Your Digital Real Estate?

We often read about the importance of investing in digital real estate for your business. In today’s market, the virtual locations of your business are often equally or more important than the physical ones. But what is digital real estate and why should we invest in it? And is it worth competing for prime position, [...]

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