Pod Legal is proud to announce that it has been placed on the inaugural Legal Innovation Index in recognition of ‘Innovative branding, communication and expertise promotion’.
Each of the top ten firms were required to demonstrate that they are driving innovation across knowledge sharing, cost and time management, client service delivery and employee engagement, amongst other criteria.
Our small firm which specialises in intellectual property, social media, and technology law and has offices in Brisbane and Melbourne, rubbed shoulders with top-tier firms, King & Wood Mallesons, Gilbert + Tobin, Maurice Blackburn and Westpac to be recognised as one of Australia and New Zealand’s top 10 legal innovators.
“To be recognised for our innovative branding, communication and expertise promotion and to be rewarded with a place on the Index, we are just delighted,” Jamie White, Pod Legal’s Solicitor Director, said. Being the only small firm to be named on the Index just makes it all the more rewarding.”
“It’s great to be among such prestigious company, but the fact that we are on the Index with the big hitters shows that the legal industry is starting to recognise the vital role that innovation plays and the new breed of firm that is coming through.”
Pod Legal’s branding awareness campaigns in mainstream and social media have seen the firm win a high profile, regularly featuring in outlets such as news.com.au, MyBusiness magazine, Lawyers Weekly, Sydney Morning Herald and building a strong presence via numerous social media channels.
Karan White, Pod Legal’s Business Director said “We do what large firms are challenged to do and that is to use innovation to react quickly to the changing business landscape, adopt emerging technologies early and reach clients and potential clients where they ‘live’ in social media, as well as via traditional means.”
Karan, who has recently returned from a study tour of the Silicon Valley added “we put a considerable effort into creating content, as every law firm does, but the difference is we have become adept at making that content accessible, informative and understandable to the lay person.”
The Index is an initiative from LexisNexis and Janders Dean, who put together an impressive judging panel including Peter Williams, Centre for the Edge at Deloitte; George Beaton, Beaton Research & Consulting; Denise Farmer, LexisNexis Pacific; Justin North, Janders Dean; Nicole McKenna, McKenna BDF; Angela Jacobsen, NZLawyer & New Zealand Law Awards.
“The reason we developed the Index is to set a benchmark that all legal firms and in-house counsel can aspire to,” said Justin North, Director of Janders Dean.
“Everyone recognises the industry is changing at a rapid pace but it sometimes takes public acknowledgment of the successful innovation that is already out there for other firms to take a closer look at their practices and think about where they can innovate.”