Trade Mark Registration | Pod Legal

Trade Mark Registration

Trade mark registration grants the owner of a trade mark with a legal right to exclusively use, or control the use of, a trade mark for the goods or services for which it is registered. A registered trade mark can protect against misuse or infringement by others, as well as allowing it to be licensed or sold.

Benefits of registration

There are numerous benefits to registering your brand as a trade mark, including:

  • Obtain a monopoly over your brand in relation to particular goods and services.
  • Prevent unauthorised use of your trade name or logo.
  • Increase the value of your trade mark.
  • Add value to your business.

Can all trade marks be registered?

Put simply, the answer is no. For your trade mark to be registered, it must be capable of distinguishing your goods or services from similar goods and services of other traders.

Trade marks that indicate the kind, quality, intended purpose or value of the goods or services are usually not capable of distinguishing your goods or services and are therefore not capable of registration. Common surnames, geographical names and trade marks that contain or consist of ‘scandalous’ matter are also unlikely to be successfully registered.

If you use a registered trade mark that belongs to another party, you may be subjected to infringement proceedings and risk legal liability.


An experienced Intellectual Property Lawyer, who is also a qualified Registered Trade Marks Attorney will be appointed to handle your trade mark matters.

  • Scott
    Posted 21 October, 2014 at 8:31 am | Permalink

    Hi we had a lawyer put forward business/product name for trademark and it was initially rejected with an option for resubmit can you assist? thanks

    • Karan White
      Posted 21 October, 2014 at 8:45 am | Permalink

      Hello Scott

      Congratulations on taking steps to legally own your brand.

      We’d be delighted to assist and I understand someone from our office has been in touch with you.


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