IP Australia has announced a new Smart Trade Mark system. Currently being trialled, the new system will change the way trade marks are used online by allowing trade mark owners to digitally link their products, services and brands back to the official government record. Using Blockchain technology and APIs, Smart Trade Mark will link details of a Read More...
When fast food chain Hungry Jack’s released its Big Jack burger back in July, one thing stood out. Aside from its remarkable similarity to the flagship burger of the chain’s major competitor, McDonald’s, the Big Jack promotional material came emblazoned with the ‘Registered Trade Mark’ symbol. It appears we have a hamburgler on our hands. Read More...
At Pod Legal, we pride ourselves on our friendly, upfront and transparent service. We deliver fixed-fee services from passionate law professionals, helping you do better business online. Today, we thought we’d take you behind the scenes and get to know our Solicitor Director Jamie White with a Q&A. From veganism and animal welfare charities to Read More...
The Australian Influencer Marketing Council (AIMCo) was assembled in 2019 to guide the future of influencer marketing in Australia. It has today announced its inaugural Influencer Code of Practice, raising Australia’s influencer marketing industry up to the bar set by the US and the UK in terms of regulation. With Chair Detch Singh at the Read More...
If starting an online business is on your radar for 2020, now might be a great time to get stuck in. Given the current global situation, many are finding themselves with a little extra time on their hands – a rare situation that lends itself to finally getting around to that idea you’ve had. Pod Read More...
As a retailer, it’s not always clear when you are and aren’t obligated to offer a refund. Many businesses, both online and offline, tend to just follow the pack in terms of refund policies. If one denies refunds during sale periods, others copy, assuming that it must be above board if so many are doing Read More...
In nearly all industries, marketing arbours the conventional. Imaginative, striking and memorable branding not only helps your product stand out from your competitors, but these qualities are increasingly attractive to consumers. Edgy – even controversial – brand names and trade marks have the potential to elevate your business or product. But how edgy is too Read More...
In an era of such transformative social change, more and more businesses are choosing to align themselves with charitable organisations or causes. Whether that be through donations or the facilitation of programs, businesses of all kinds are stepping up to give back. So how can giving back become a legal headache? This month the ACCC Read More...
The Australian Consumer Law (ACL) contains laws that regulate what you can and what you cannot advertise. Put simply, engaging in activity (including advertising) that would mislead consumers is prohibited by law and carries penalties. In today’s blog we’ll unpack what constitutes ‘misleading’ information, and how you can take steps to protect your communications. For Read More...
Whether you want to trade mark your brand name, tackle an intellectual property dispute, or tighten up your retailer policies for better business processes, Pod Legal can help. Trade Marking, IP Law and Legal Advice for Public Figures and Entrepreneurs Pod Legal has worked with the incredibly influential Lisa Messenger of Collective Hub for several years, Read More...
This week, retailers across Australia took to the web to slash prices and entice hungry punters under the Click Frenzy sales umbrella. The event sees retailers offering up discounts of up to 90% for around 3 days in November. It was launched in 2012 as Australia’s answer to America’s Cyber Monday. Another popular part of Read More...
Gift cards have long been a useful tool in the consumer playbook. They’re essential for that picky person, or the relative you can never decide what to buy. Of course with the explosion of online shopping in recent years, gift cards have become extremely popular. The Financial Review reported last year that gift cards are Read More...