Trade marks provide a very important branding function. They combine to distinguish – and hopefully elevate – your brand from your competitors. The sum of your trade marks combine to create a familiar picture that consumers will recognise, before anything else. Whether they be loyal customers or potential future customers. It makes sense, then, that Read More...
Imagine: You have just finalised a fantastic name or logo for your new business or product. It’s catchy, stylish and you can hardly contain the excitement to start sharing it with the world, and rolling it out on all your signs, brochures, websites and business cards. There’s just one problem: You haven’t conducted any searches Read More...
When you believe someone has infringed your copyright or trade mark, it’s a natural first response to be angry. “Who do they think they are?” or “How dare they?”. It’s a small step from there to confronting the person you believe is responsible. Some business owners are quick to pull the trigger and threaten legal Read More...
It’s no great revelation that copyright infringement is widespread. And we often read about the type of conduct that will amount to copyright infringement. A recent example is the accusations of copyright infringement against multiple organisations, such as the NRL and AFL, for their use of the Aboriginal Flag. So, what is copyright infringement? Put Read More...
The musical meme generator that is TikTok, has swept the social media generation into a new ‘Vine-like’ era of lip-syncing comedy. From its humble meme beginning, the Multi-billion dollar platform is now used by a diverse range of creative videographers, from bakers and DIY-ers, to dancers and athletes. But social media influencers beware – do Read More...
Online reviews have the power to both boost sales, and cause them to plummet. They are routinely used by consumers for gaining a snapshot of a business’s reputation. But sometimes, the image they portray is not entirely accurate. The Australian Competition and Consumer Commission (ACCC) receives around 10,000 complaints about fake reviews every year. Most Read More...
In today’s era of online shopping, consumers have access to thousands of options for spending their hard-earned cash. In response, businesses are constantly pitching new bargains and saving schemes to entice customers. “Free Shipping for Orders Over $99” “30 Day Trial or Your Money Back” “20% OFF until Midnight with Code: THANKU” “We’ll Beat the Read More...
Key information Potential grant available: matched funding up to $5,000 Eligibility criteria: small businesses with Queensland HQ Deadline for applications: 30 August 2019 Link to apply. The Queensland Government is offering a new grant to help young businesses get off the ground. Provided by the Department of Employment, Small Business and Training (DESBT), the Small Read More...
If your business sells products online, you’re probably going to want your products listed on the Amazon platform. But, unfortunately, the website’s massive reach makes it a popular place for imitation branding, from third parties. Opportunists from across the Internet are adept at promoting imitation products to your would-be customers, potentially undermining your online presence, Read More...
These days, everybody thinks their pet is the cutest in the world and are shamelessly showing them off, via social media. But some people are actually making an income out of their ‘influencer pets’. Pet Instagram accounts are gaining in popularity and now famous animals are coming out with their own merchandise. The latest celebrity Read More...
Last week’s NSW Supreme Court decision expanded defamation laws in a troubling direction for businesses on social media, spelling the potential need for close monitoring of third party activity on commercial social media accounts. The Supreme Court case was brought by the former young Don Dale detainee, Dylan Voller, who was at the centre of Read More...
So, you’ve put together a band and are ready to hit the big time. Approaching the first rush of success is exciting. There’s no rule book and you’re learning as you go. After all, it’s all about the music, right? Hold on and put down the bass, there’s a few things you might want to Read More...