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Business and Company Names

It is a misconception that your registration of a business or company name will give you a proprietary right with respect to that name. Registration of a business or company name does not guarantee ownership of that name.
Just like a domain name is merely an online identity, a business or company name is simply a process adopted by Government to allow third parties to determine who the persons behind a certain business or company are. Consequently, mere registration of a business or company namedoes not itself grant ownership of that name.
Only a registered trade mark will provide exclusive rights within a jurisdiction (such as Australia) with respect to use of a trading name or logo.
Is your business or company name registered as a trade mark? If not, please contact us today to secure ownership of your company name.