The Australian Influencer Marketing Council (AIMCo) was assembled in 2019 to guide the future of influencer marketing in Australia. It has today announced its inaugural Influencer Code of Practice, raising Australia’s influencer marketing industry up to the bar set by the US and the UK in terms of regulation. With Chair Detch Singh at the Read More...
In nearly all industries, marketing arbours the conventional. Imaginative, striking and memorable branding not only helps your product stand out from your competitors, but these qualities are increasingly attractive to consumers. Edgy – even controversial – brand names and trade marks have the potential to elevate your business or product. But how edgy is too Read More...
In an era of such transformative social change, more and more businesses are choosing to align themselves with charitable organisations or causes. Whether that be through donations or the facilitation of programs, businesses of all kinds are stepping up to give back. So how can giving back become a legal headache? This month the ACCC Read More...
The Australian Consumer Law (ACL) contains laws that regulate what you can and what you cannot advertise. Put simply, engaging in activity (including advertising) that would mislead consumers is prohibited by law and carries penalties. In today’s blog we’ll unpack what constitutes ‘misleading’ information, and how you can take steps to protect your communications. For Read More...
Gift cards have long been a useful tool in the consumer playbook. They’re essential for that picky person, or the relative you can never decide what to buy. Of course with the explosion of online shopping in recent years, gift cards have become extremely popular. The Financial Review reported last year that gift cards are Read More...
Online reviews have the power to both boost sales, and cause them to plummet. They are routinely used by consumers for gaining a snapshot of a business’s reputation. But sometimes, the image they portray is not entirely accurate. The Australian Competition and Consumer Commission (ACCC) receives around 10,000 complaints about fake reviews every year. Most Read More...
In today’s era of online shopping, consumers have access to thousands of options for spending their hard-earned cash. In response, businesses are constantly pitching new bargains and saving schemes to entice customers. “Free Shipping for Orders Over $99” “30 Day Trial or Your Money Back” “20% OFF until Midnight with Code: THANKU” “We’ll Beat the Read More...
Key information Potential grant available: matched funding up to $5,000 Eligibility criteria: small businesses with Queensland HQ Deadline for applications: 30 August 2019 Link to apply. The Queensland Government is offering a new grant to help young businesses get off the ground. Provided by the Department of Employment, Small Business and Training (DESBT), the Small Read More...
These days, everybody thinks their pet is the cutest in the world and are shamelessly showing them off, via social media. But some people are actually making an income out of their ‘influencer pets’. Pet Instagram accounts are gaining in popularity and now famous animals are coming out with their own merchandise. The latest celebrity Read More...
So, you’ve put together a band and are ready to hit the big time. Approaching the first rush of success is exciting. There’s no rule book and you’re learning as you go. After all, it’s all about the music, right? Hold on and put down the bass, there’s a few things you might want to Read More...
The term digital real estate refers to the domain names, social media handles or other markers that stake out a space on the Internet as being yours. Digital real estate can take many forms, from a free service such as a Twitter account, to highly regulated and sometimes, costly domains. All digital real estate provides Read More...
Are you a blogger, who receives free products or services to review online? Then pay close attention because Google recently published a set of guidelines (Guidelines) for you to follow. Not sure if you are in Google’s sights? Here are just a few examples of the type of situations that are bound to capture Google’s Read More...