The musical meme generator that is TikTok, has swept the social media generation into a new ‘Vine-like’ era of lip-syncing comedy. From its humble meme beginning, the Multi-billion dollar platform is now used by a diverse range of creative videographers, from bakers and DIY-ers, to dancers and athletes. But social media influencers beware – do Read More...
In today’s era of online shopping, consumers have access to thousands of options for spending their hard-earned cash. In response, businesses are constantly pitching new bargains and saving schemes to entice customers. “Free Shipping for Orders Over $99” “30 Day Trial or Your Money Back” “20% OFF until Midnight with Code: THANKU” “We’ll Beat the Read More...
Key information Potential grant available: matched funding up to $5,000 Eligibility criteria: small businesses with Queensland HQ Deadline for applications: 30 August 2019 Link to apply. The Queensland Government is offering a new grant to help young businesses get off the ground. Provided by the Department of Employment, Small Business and Training (DESBT), the Small Read More...
These days, everybody thinks their pet is the cutest in the world and are shamelessly showing them off, via social media. But some people are actually making an income out of their ‘influencer pets’. Pet Instagram accounts are gaining in popularity and now famous animals are coming out with their own merchandise. The latest celebrity Read More...
Last week’s NSW Supreme Court decision expanded defamation laws in a troubling direction for businesses on social media, spelling the potential need for close monitoring of third party activity on commercial social media accounts. The Supreme Court case was brought by the former young Don Dale detainee, Dylan Voller, who was at the centre of Read More...
The term digital real estate refers to the domain names, social media handles or other markers that stake out a space on the Internet as being yours. Digital real estate can take many forms, from a free service such as a Twitter account, to highly regulated and sometimes, costly domains. All digital real estate provides Read More...
Are you a blogger, who receives free products or services to review online? Then pay close attention because Google recently published a set of guidelines (Guidelines) for you to follow. Not sure if you are in Google’s sights? Here are just a few examples of the type of situations that are bound to capture Google’s Read More...
Online Reviews – What You Need To Know Almost every commercial interaction now comes with a request from the provider requesting a testimonial. Often these testimonials are published online across a variety of channels – from review websites such as TripAdvisor and Google to social media platforms. What many businesses and brands may not be Read More...
Advertising and Marketing Law, Commercial Law, Intellectual Property Law, Internet Law, Privacy Law, Social Media Law, Technology Law
The Internet juggernaut has taken over and the stampede is on. New, online businesses are being created in high volume, and existing businesses are establishing online presences in numbers not thought possible only a decade ago. But, as is the case with all stampedes, there is bound to be a little chaos and some unintended Read More...
Advertising and Marketing Law, Commercial Law, Intellectual Property Law, Internet Law, Privacy Law, Social Media Law, Technology Law
Do you like to incorporate exciting new tech, like video streaming Apps, into the media mix for your business? Then wait! You need to read this article first. Sharing video content in a live setting is no new phenomenon. For years, television and online broadcasters have provided viewers with access to live content, broadcast directly Read More...
In the lead up to the Christmas just passed, Australia Post boosted its advertising by paying popular local Instagram users to promote Australia Post products. Unfortunately for the postal service, the Instagram “Influencers” it engaged failed to disclose the fact they were receiving payment for their posts. As a result, Australia Post now appears to Read More...
A West Australian court has recently ordered a woman to pay damages to her estranged husband for a defamatory post made on her Facebook page last year. Ms Robyn Greeuw declared via her own Facebook page that Mr Miro Dabrowski had abused her for a number of years during their relationship. Specifically, the post stated Read More...