Social Media Terms
Business-customer relations have changed in the face of social media. If your business uses social media tools to enhance your marketing and advertising strategies, then you must manage a person’s expectations in respect to their engagement, via your social media pages.
Recent court decisions have found businesses to be liable for content displayed on Facebook, Twitter and LinkedIn pages, including content posted by third parties.
A Social Media Terms document assists to manage legal risks and liabilities associated with social media pages. It also sets out terms and conditions upon which a person must observe and comply with when:
- posting content on your social media pages;
- engaging in discussions on your social media pages;
- interacting with others on your social media pages; and
- if applicable, purchasing goods or services via your social media pages.