Are you a blogger, who receives free products or services to review online? Then pay close attention because Google recently published a set of guidelines (Guidelines) for you to follow. Not sure if you are in Google’s sights? Here are just a few examples of the type of situations that are bound to capture Google’s Read More...
In the lead up to the Christmas just passed, Australia Post boosted its advertising by paying popular local Instagram users to promote Australia Post products. Unfortunately for the postal service, the Instagram “Influencers” it engaged failed to disclose the fact they were receiving payment for their posts. As a result, Australia Post now appears to Read More...
The world of ‘mummy bloggers’ is perhaps an unusual setting for a bitter legal fight – but that is exactly where one broke out last week. One popular blog by a Gold Coast mum, The Organised Housewife, discovered that a slightly different domain name was redirecting traffic to a competitor. Her real website – theorganisedhousewife.com.au Read More...