Bet365 faces large fines and other punitive measures after the Federal Court decided that the company engaged in misleading and deceptive conduct, after it offered ‘free bets’ to new customers. His Honour Justice Beach of the Federal Court found that the betting giant, using resources from both its UK and Australian arms, wove a ‘web Read More...
The Australian Competition and Consumer Commission (ACCC) recently issued fines to Supabarn Supermarkets Pty Ltd (Supabarn) and The Real Juice Company Pty Ltd (Real Juice) over false representations regarding Real Juice products sold at Supabarn. The regulator found various statements made in relation to private label apple juice and cranberry juice to be false, misleading Read More...
Sending electronic marketing communication direct to consumers is an effective way of getting noticed. This kind of marketing is not new, but as some brands have been learning, its not always welcome. It turns out that the Australian Communications and Media Authority (ACMA) has taken a particular dislike toward unsolicited marketing material recently. This year Read More...
Coles Supermarkets Australia Pty Ltd has paid infringement notices totaling $61,200 for alleged breaches of the Australian Consumer Law. Under the Australian Consumer Law, the country of origin of goods must not be misrepresented. Read more.
If you are a business owner, you probably recognise the value of testimonial advertising. Testimonials are often displayed on your business website, your print advertising, or your business’s social media websites, like a Facebook wall or Twitter feed via user posts. Your customers respond to positive feedback and endorsement from their peers, and in doing Read More...
The idea of marketing your business directly to the mobile phones of potential customers is very appealing. It provides a direct line to the consumer and is more likely to be read than some other forms of advertising. However, it is important when considering the value of SMS marketing to also consider the associated risks. Read More...