Are you a blogger, who receives free products or services to review online? Then pay close attention because Google recently published a set of guidelines (Guidelines) for you to follow. Not sure if you are in Google’s sights? Here are just a few examples of the type of situations that are bound to capture Google’s Read More...
Online Reviews – What You Need To Know Almost every commercial interaction now comes with a request from the provider requesting a testimonial. Often these testimonials are published online across a variety of channels – from review websites such as TripAdvisor and Google to social media platforms. What many businesses and brands may not be Read More...
In the lead up to the Christmas just passed, Australia Post boosted its advertising by paying popular local Instagram users to promote Australia Post products. Unfortunately for the postal service, the Instagram “Influencers” it engaged failed to disclose the fact they were receiving payment for their posts. As a result, Australia Post now appears to Read More...
Recent action taken by the Australian Competition and Consumer Commission (ACCC) is reinforcing the rules against posting misleading and deceptive statements about products and services advertised on the internet. The regulator has commenced legal proceedings in the Federal Court against A Whistle (1979) Pty Ltd, the franchisor trading as Electrodry Carpet Cleaning, for posting false Read More...