LinkedIn and Twitter have become key networking and marketing tools for savvy companies and professionals alike. The main advantages of having a large network of social media connections are engagement with prospective customers and clients, attraction of new business and projection of an innovative image. So perhaps unsurprisingly, many professionals are now encouraged to use Read More...
Blogging comes with legal risk. But don’t despair, we have a simple but highly useful solution for you to manage that risk…immediately. Our ‘Blog Safe’ product is a suite of legal terms, conditions and statements that will help you to manage legal risk associated with your blogging. Without them, you run the risk of legal Read More...
If you are a business owner, you probably recognise the value of testimonial advertising. Testimonials are often displayed on your business website, your print advertising, or your business’s social media websites, like a Facebook wall or Twitter feed via user posts. Your customers respond to positive feedback and endorsement from their peers, and in doing Read More...
If your business has a Facebook page or Twitter feed, or if you have a LinkedIn profile, you know that the face of employer-employee interactions and business-customer interactions have changed, and social media is the agent of that change. Social media blurs the line between an individual’s public and private conversations. What was once a Read More...
As featured by mybusiness.com.au Blogging has become a hobby for many, an opportunity to make an income from the comfort of their home for others. It has even become a verb. For the baffled non-bloggers amongst us, a ‘blog’ is an online journal. Between 2004 and the end of 2011, the number of blogs on Read More...
Featured by mybusiness.com.au Lawyers are often asked by their clients who write blogs whether or not they should have a legal disclaimer on their blog. Here, leading intellectual property lawyer Jamie White answers that question. Perhaps the motivation for this question is quite simple and sparked by mere curiosity. Or perhaps, it is to discover Read More...
As featured by mybusiness.com.au In his first My Business blog, social media legal expert Jamie White outlines five Facebook rules that are often broken by businesses using the social media network as a marketing tool and explains how you can stay in play. Read more.
As featured by mybusiness.com.au One of Australia’s leading social media law experts says SME owners are facing Facebook extinction if they neglect to understand the implications of copyright law when it comes to their presence on the social media platform. Read more.
As featured by bandt.com.au Australian brands and businesses are frequently flouting social media laws by failing to abide by competition and promotion rules, it has been claimed. Read more.
As featured by news.com.au IF Facebook is the hub of your social life or the driving force behind your business make sure you aren’t breaking the rules, or you could find yourself de-friended by the network itself. Read more.
As featured by news.com.au TECHNOLOGY has changed where work ends and home life starts. But if your social life is spent on social media, you might want to review what you’re posting or run the risk of getting “Facebook fired”. Read more.
As featured by news.com.au THERE’S something quite cathartic about taking to social media to slag off brands that you feel have done you wrong in some way. Read more.