We were recently asked whether or not sending a resume via email to a potential employer is permitted under the Australia Spam Act. As is the case with many things in law, the answer is ‘it depends’ and here’s why… If you are an individual seeking employment, and your electronic message states only facts about Read More...

E-marketing is a crucial activity for many businesses, and is used across a wide range of industries. Sending electronic communications to existing or potential customers is one well-established way for businesses to engage with their customer base. As a result of the wide adoption of this type of marketing, the Australian Communications and Media Authority Read More...

Sending electronic marketing communication direct to consumers is an effective way of getting noticed. This kind of marketing is not new, but as some brands have been learning, its not always welcome. It turns out that the Australian Communications and Media Authority (ACMA) has taken a particular dislike toward unsolicited marketing material recently. This year Read More...

The idea of marketing your business directly to the mobile phones of potential customers is very appealing. It provides a direct line to the consumer and is more likely to be read than some other forms of advertising. However, it is important when considering the value of SMS marketing to also consider the associated risks. Read More...

Why McDonalds fell foul of the Spam Act, and how you can avoid doing the same… Imagine this: you walk into a fast food restaurant and buy a burger. The man behind the counter tells you that you can get fries with your order if you give him the address of a friend. You like Read More...

In the wake of recent tough economic times, many people who have been retrenched or forced to close their businesses have turned to the Internet to start a new business. Many business owners who have survived these challenges have turned to the Internet as a way to reduce operating costs. Whatever the case may be, Read More...