Online Reviews – What You Need To Know Almost every commercial interaction now comes with a request from the provider requesting a testimonial. Often these testimonials are published online across a variety of channels – from review websites such as TripAdvisor and Google to social media platforms. What many businesses and brands may not be Read More...
In the lead up to the Christmas just passed, Australia Post boosted its advertising by paying popular local Instagram users to promote Australia Post products. Unfortunately for the postal service, the Instagram “Influencers” it engaged failed to disclose the fact they were receiving payment for their posts. As a result, Australia Post now appears to Read More...
Recent action taken by the Australian Competition and Consumer Commission (ACCC) is reinforcing the rules against posting misleading and deceptive statements about products and services advertised on the internet. The regulator has commenced legal proceedings in the Federal Court against A Whistle (1979) Pty Ltd, the franchisor trading as Electrodry Carpet Cleaning, for posting false Read More...
If you are a business owner, you probably recognise the value of testimonial advertising. Testimonials are often displayed on your business website, your print advertising, or your business’s social media websites, like a Facebook wall or Twitter feed via user posts. Your customers respond to positive feedback and endorsement from their peers, and in doing Read More...