In nearly all industries, marketing arbours the conventional. Imaginative, striking and memorable branding not only helps your product stand out from your competitors, but these qualities are increasingly attractive to consumers. Edgy – even controversial – brand names and trade marks have the potential to elevate your business or product. But how edgy is too Read More...
Imagine: You have just finalised a fantastic name or logo for your new business or product. It’s catchy, stylish and most of all, you can hardly contain the excitement to start sharing it with the world and rolling it out on all your signs, brochures, websites and business cards. There is just one problem: You Read More...
As featured by news.com.au THE controversial snack food “Nuckin Futs” is set to go ahead after no Australians lodged any official complaint with the trademarks office. Read more.
As featured by news.com.au A MEXICAN telecommunications firm named iFone has declared victory in a trademark battle with Apple’s iPhone, exposing the US company to a potential compensation payment. Read more.
As featured by news.com.au A SNACK called Nuckin Futs will go on sale after a lawyer’s successful argument that the word “f…” is a normal part of Australian speech and so cannot be deemed offensive under trademark rules. Read more
Whether you’re developing a new resort style residential building, or setting up a café in a new building, you need to know the risks associated with using the building’s name in advertising and marketing. The Federal Court of Australia held last year that an off-site letting agency’s use of Circle on Cavill in the agency’s Read More...
A trade mark can be a very important and valuable business asset. However, if you own a trade mark, or have received approval from IP Australia to register your trade mark, you may be targeted by companies attempting to induce you to pay invoices for thousands of dollars for unsolicited services relating to your trade Read More...
It is a misconception that your registration of a business or company name will give you a proprietary right with respect to that name. Registration of a business or company name does not guarantee ownership of that name. Just like a domain name is merely an online identity, a business or company name is simply a Read More...